MONDAYS
These days the boss has to work as hard as anyone at the company, but the tech in the new Nissan Murano can help her make an escape.
Role: Treatment Designer
Company: PRETTYBIRD
The Brief
PRETTYBIRD tasked me with creating a director’s treatment for Tom Noakes to test my ability to create pitch decks in a short amount of time. Given the agency’s brief and the director’s treatment on Friday, I only had one weekend to create a 30-page deck. Here’s how I took on the challenge.
Research
After reading through the script and listening to the conference calls between Tom Noakes and Nissan, I looked through his past treatments and commercials to understand the director’s design aesthetic. Then I sketched a layout on a sheet of paper and recreated those sketches in InDesign using placeholder images and text. After that, I created a folder of images that matched what was written in his treatment. I replaced the placeholders with those images and treatment text into the layout and photoshopped custom graphics that I couldn’t find online.
