From a one-car chase to a roaming herd of urban sheep, Toyota’s latest ad campaign puts the new 2023 Prius in a playful light. Creative agency Saatchi & Saatchi developed two spots, ‘Black Sheep’ and ’Shadow,’ with director Rich Lee of Framestore Pictures.
Role: Production Coordinator
Company: Framestore
The Toyota Prius enters the 2023 model year as a completely transformed model. With a sleek new exterior design, a reimagined interior and an amped up hybrid powertrain, this new Prius is built for style, performance and efficiency. Toyota developed the integrated Prius/Prius Prime campaign with the efforts to create a cohesive marketing approach inclusive of multicultural marketing and the mainstream market.
Toyota collaborated with Framestore to highlight the standout features of the new Toyota Prius in an innovative and visually striking commercial. Under the creative direction of Rich Lee, VFX was seamlessly integrated to craft unique and memorable visual moments. I coordinated the production, managing responsibilities such as developing the treatment, assembling the crew, processing invoices and payroll, organizing wrap books, and preparing detailed expense reports.
