Mario races through everyday life in the sunny homage to the classic Nintendo character for “Mario Day,” a commercial directed by Murray Butler via Framestore Pictures, with original music out of BUTTER Music and Sound.
Role: Production Coordinator
Company: Framestore
Nintendo approached Framestore to create a special commercial for Mario Day. They wanted to show how children can turn a boring or rainy day into an absolutely amazing one by immersing themselves in the magical world of Mario. It's a celebration of fun, imagination, and the incredible power of video games.
I had so much fun working on this commercial with Framestore and Nintendo. Attending the client meetings, Nintendo’s attention to detail was both fascinating and charming. They carefully considered everything from Mario’s official height to whether the background music should be jazz or pop. I coordinated the commercial, which included booking the crew, filing invoices and payroll, organizing wrap books, and creating expense reports.
