imPRESS Beauty Mani x Pedi

imPRESS has spent over a decade perfecting gel press-on nails into an instant and effortless DIY mani and pedi. The imPRESS Marketing team aimed to highlight just how easy these nails are to apply, even during a fun getaway with friends, where water, sand, and limited time might typically pose a challenge.

My responsibilities encompassed every aspect of production, from budgeting and expense tracking to hiring local talent, arranging travel and accommodations, handling essential paperwork such as COIs and indemnity forms, securing location permits, and coordinating with law enforcement for on-site security. This shoot was particularly complex due to the meticulous financial oversight required. I tracked daily meal allowances for company employees and freelance crew members, managed transportation logistics, monitored company credit card expenses, collected and processed W-9s and invoices, and coordinated schedules for multiple crews across different shoot days.