Domino's approached Framestore to create a commercial to share their latest campaign “A Snowplow Adventure.” They had a heartfelt mission to bring warmth and support to local communities across America that have been impacted by winter weather conditions by sending snowplows to these areas. I coordinated the commercial, which involved designing the treatment, booking the crew, filing invoices and payroll, organizing wrap books, and creating expense reports.
Role: Production Coordinator
Company: Framestore
Domino’s Pizza Inc., in collaboration with WorkInProgress, is taking on wintry challenges in US cities with a new campaign directed by Framestore Pictures’ Jen Stafford. As the world’s largest pizza company, Domino’s is dedicating half a million dollars in grants for snow plowing. The goal? To ensure that even on the coldest, snowiest days, carryout customers can enjoy hot pizza.
As the Production Coordinator and only treatment designer at Framestore Pictures, this project gave me the opportunity to collaborate closely with the director Jennifer Stafford, staying in constant communication through video calls and messages as she shared her vision for the visuals. To bring that vision to life, I immersed myself in research—watching countless A24 films featuring pizza, analyzing ski resort commercials, Christmas movies, and winter sports documentaries—anything that captured the warmth and charm of a small-town community. The result? Domino’s loved the deck, loved the director, and Framestore won the job.
