Dodge teamed up with Framestore for a Super Bowl commercial that highlights their brand-new electric vehicle. Dodge's main goal was to demonstrate how this cutting-edge vehicle is not only powerful but also eco-friendly, helping to make a positive impact on our planet. With Ben West’s creative vision, he aimed to showcase the raw power and energy of the car. I coordinated the commercial, which included creating the treatment, booking the crew, filing invoices and payroll, organizing wrap books, and creating expense reports.
Role: Production Coordinator
Company: Framestore
Dodge wanted to showcase their new electric vehicles designed to help save the planet. They partnered with Framestore to create a commercial that would juxtapose the beauty of nature with the power of their electric cars. The commercial premiered during the weekend of the 2025 Super Bowl.
I was tasked with designing the treatment, and during the layout phase, Ben West requested a wide cinematic aspect ratio to highlight the commercial’s epic scale. He wanted to maintain a simple yet mysterious tone throughout. Despite the tight deadline, with the treatment needing to be completed over a single weekend, Ben had a very clear vision of the specific imagery he wanted. Luckily, I had access to an extensive archive of automotive-themed images and videos from previous projects, which made sourcing the right references much easier. Ben was impressed with the selection I provided and surprised by how quickly I pulled them together, allowing for rapid feedback on the design. After pulling some all-nighters and submitting the treatment, we were awarded the Super Bowl spot.
